In the News

November 19, 2015

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Find Innovation Where You Least Expect It

Find Innovation where you least expect it.  Read Dr. McCaffrey's article in Decembers Harvard Business Review

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November 11, 2015

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Innovation Accelerator featured in the University of Massachusetts Research portal

Sometimes the greatest discoveries come from sideways thinking. This approach is the crux of Innovation Accelerator Inc., a startup company by UMass Amherst alumnus Tony McCaffrey that creates software to help companies solve their worst nightmares, design their best products, and create their brightest inventions in a scientific, systematic, effective way.

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November 11, 2015

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Innovation Accelerator receives another National Science Foundation (NSF) Grant

Innovation Accelerator receives another National Science Foundation (NSF) grant to continue development of Analogy Finder.  2015

 

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September 08, 2014

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Brainswarming: Because Brainstorming Doesn’t Work

BrainSwarming, because brainstorming doesn’t work.  Our 3 minute video on the HBR website featuring Dr. McCaffrey that has received over 100,000 views to date.  2014

https://hbr.org/video/3373616535001/brainswarming-because-brainstorming-doesnt-work

August 01, 2012

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Scientific American Mind. July/August 2012, p29

“Students trained to define objects generically … showed a 67% boost in problem-solving performance relative to those who did not.”

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May 12, 2012

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HBR Blog, May 12, 2012. Why we can’t see what’s right in front of us

 

“My research has shown that people overlook about two-thirds of the types of features that an object possesses.”

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